The Leather Design – Design, Development & Digital Marketing

Role & Contributions

Roles:

• Web Designer & Developer
• Digital Marketer (SEO, content, promotions)

Design & Development

• Crafted a visually appealing and intuitive e-commerce platform featuring handcrafted leather products—bags, wallets, and accessories—with high-quality product imagery (as shown above).
• Designed product listings with detailed specifications (e.g., material, size, price) to enhance transparency and customer trust.
• Optimized user experience through clear navigation, responsive layout, and a focus on product presentation and ease of purchase.

Digital Marketing Initiatives

• SEO Optimization: Integrated relevant search keywords into product titles and descriptions (e.g., “Women’s Italian Leather Basket Handbag”), improving organic discoverability for leather accessory seekers.
• Content Strategy: Supported product storytelling by emphasizing craftsmanship, material origin, and functional design—key for targeting lifestyle and fashion-conscious audiences.
• Promotional Campaigns: Developed targeted promotions (e.g., limited-time offers, new arrivals) to drive traffic and convert interest into sales.