HB Wears – Digital Marketing Campaign

Roles & Responsibilities

• Developed the content strategy and visual assets (posts, stories, hashtags, captions)
• Managed organic posting and ad campaigns to grow brand presence and engagement

Objectives

• Increase brand awareness and engagement on Instagram
• Grow followers and drive website traffic or direct interactions

Campaign Execution & Tactics

• Launched a posting schedule with a mix of lifestyle imagery, product showcases, and user-generated content (UGC)
• Crafted branded hashtags and engaging captions tailored to the target audience
• (If applicable) Implemented paid ads with optimized targeting, creatives, and clear CTAs to boost reach and generate leads