HB Wears – Digital Marketing Campaign
Roles & Responsibilities
- Developed the content strategy and visual assets (posts, stories, hashtags, captions)
- Managed organic posting and ad campaigns to grow brand presence and engagement
Objectives
- Increase brand awareness and engagement on Instagram
- Grow followers and drive website traffic or direct interactions
Campaign Execution & Tactics
- Launched a posting schedule with a mix of lifestyle imagery, product showcases, and user-generated content (UGC)
- Crafted branded hashtags and engaging captions tailored to the target audience
- (If applicable) Implemented paid ads with optimized targeting, creatives, and clear CTAs to boost reach and generate leads
