Client / Brand: Shezay
Scope: Website Development (dropshipping model) + SEO + Digital Marketing
Objective: Build a scalable dropshipping e-commerce store for Shezay, optimise it for organic growth, and run digital marketing campaigns to drive traffic & conversions.
Background
Shezay is an online dropshipping e-commerce brand offering a variety of products (fashion accessories, gadgets, lifestyle goods). They engaged you to build a high-performing website, implement SEO, and run digital marketing to grow the business.
Challenges
- The dropshipping model is competitive, with many stores selling similar products; differentiation and effective marketing were key.
- The website needed to support large product volumes, integrate supplier flows, deliver good UX (especially mobile), and maintain fast performance.
- SEO challenge: many generic products, duplicated content risk, and many competitors targeting similar keywords.
- Digital marketing needed to convert—not just traffic—but actual sales/orders with efficient spend and clear ROI.
- Technical performance: many images, product variants, and potential high traffic; needed optimisation.
Strategy & Implementation
Website Development:
- Designed and developed Shezay’s dropshipping store (platform such as Shopify or WooCommerce) with a customised theme, responsive layout, and mobile-first design.
- Built a product import/management system allowing easy product uploads, supplier syncing, clear shipping returns info, and trust signals.
- Organized categories (fashion accessories, electronics, lifestyle goods) with transparent filtering/search features and clean navigation.
- Payment gateway integration, secure checkout, and optimised performance (image lazy-load, caching, minification).
SEO Strategy:
- Conducted keyword research focusing on long-tail and high-intent terms (eg, “buy gadget accessory online Pakistan”, “trending fashion accessories dropshipping”).
- On-page optimisation: unique product descriptions (to avoid duplication), keyword-friendly titles/meta, alt-text for images, internal linking between categories.
- Technical SEO: improved site load speed, mobile-friendly design, implemented Product schema markup, and canonical tags for variant pages.
- Backlink building: outreach to niche blogs and review sites relevant to product categories, content partnerships.
Digital Marketing:
- Social media campaigns (Instagram, Facebook, TikTok) featuring trending products, influencer/UGC posts, and promotional offers.
- Paid search/shopping ads for high-intent keywords, retargeting ads for visitors who didn’t purchase.
- Email marketing: built subscriber list, welcome series, abandoned cart reminders, product launch announcements.
- Tracking: Google Analytics + eCommerce goals, conversion events, ROI metrics for ad spend, continuous campaign optimisation.
Results & Impact
Here are the sample results (replace with actual numbers):
- Time-to-market: Store launched in ~ 4 months vs planned ~ 6 months → early market entry.
- Product listings: Grew from 1,000 → 7,500 in the first 6 months.
- Organic search traffic increased by +95% compared to the previous period.
- Conversion rate improved by +65% after redesign + marketing.
- Page load time reduced from ~6 s → ~2.8 s; mobile PageSpeed score improved from ~42 → ~78.
- Cost per acquisition (CPA) for paid ads decreased by -30%, and return on ad spend (ROAS) improved.
- Revenue from the digital channel increased by +150% in the first quarter after launch.
Key Takeaways
- A well-optimised website + targeted SEO + effective digital marketing create strong momentum for a dropshipping brand.
- Unique product descriptions, strong website performance, and a mobile-first approach are differentiators in the crowded dropshipping space.
- Monitoring ad spend, conversion funnels, and iteratively optimising creatives/landing pages is critical for sustainable growth rather than just traffic.
- Mobile-optimisation and site speed are especially important in e-commerce, where mobile users dominate.
