Client / Brand: Mobiletek Firenze
Scope: Website Redesign (mobile & accessories business)
Objective: To modernize Mobiletek Firenze’s online presence by redesigning their website to improve user experience, performance, and lead/sales conversion for mobile accessories.

Background

Mobiletek Firenze is an Italy-based business dealing in mobile phones and accessories. They required a website redesign to better reflect their product range, optimize for mobile users (who are the primary audience), improve site performance (especially for product pages), and strengthen their digital credibility and conversion funnel.

Challenges

  • The existing website was outdated in design, may have had performance issues (slow load times, non-optimized for mobile).
  • Product pages (mobile accessories) needed to clearly showcase items, pricing, features, and trust cues (since the accessories market is competitive).
  • The user journey (browse → select accessory → checkout/query) needed to be streamlined for higher conversions.
  • SEO foundation may have been weak: site structure, schema markup, fast loading, and mobile UX needed improvement.
  • The redesign needed to minimize downtime and maintain existing SEO value (so as not to lose traffic during migration).

Strategy & Implementation

1. UX/UI & Sitemap Redesign:

  • Created a fresh visual identity aligned with Mobiletek Firenze’s brand: high-quality product imagery, clean layout, easy navigation by category (e.g., Cases, Screen Protectors, Chargers).
  • Designed mobile-first templates to ensure an excellent browsing experience on phones (since accessories shoppers often use mobile).
  • Planned site architecture: streamlined categories, clear product filters, easy search, and checkout/contact paths.

2. Technical Development & Performance Optimization:

  • Built the redesigned site (platform, e.g., WooCommerce/Shopify/WordPress) with customization for product display, mobile responsive design, and fast load times.
  • Optimised images (compression, WebP), implemented lazy loading, minified CSS/JS, and enabled caching/CDN to reduce page load.
  • Ensured mobile-first design and implemented best practices for Core Web Vitals (LCP, FID, CLS).
  • Migrated old URLs and implemented 301 redirects where needed to preserve SEO value, updated sitemap, and robots.txt.

3. On-Page SEO & Conversion Enhancements:

  • Optimised product pages with unique titles, meta descriptions, structured data (Product schema), alt text for images, and internal links to related accessories.
  • Added trust signals: reviews/testimonials, secure checkout badge, shipping/return info to improve conversion.
  • Set up analytics and conversion tracking (events: product-view, add-to-cart, contact/query) to measure performance.

4. Launch & Monitoring:

  • Conducted cross-device/browser testing, ensured smooth transition from the old site with minimal downtime.
  • Monitored performance metrics, user behaviour, and conversions in the first few weeks post-launch.
  • Provided training to the Mobiletek Firenze team to update product listings, manage content, and monitor analytics.

Results & Impact

Here are example outcomes to fill in with actual numbers:

  • Time to Market: Website redesigned and launched in ~3 months vs original plan ~4 months → early go-live.
  • Performance Improvement: Page load time reduced from ~6s → ~2.5s; mobile PageSpeed score improved from ~40 → ~75.
  • User Engagement: Bounce rate on product pages decreased by -25%; average session duration increased from A minutes → B minutes.
  • Conversion Gains: Add-to-cart or contact/checkout conversions improved by +A% (e.g., +60%) compared to the pre-redesign period.
  • SEO & Traffic: Organic search traffic increased by +B% (e.g., +50%) post-launch within the first quarter.
  • Business Impact: Improved user experience, better brand perception, and increased online accessory sales/inquiries for Mobiletek Firenze.

Key Takeaways

  • A website redesign focused on mobile-first UX and performance can strongly improve conversion rates in e-commerce accessory markets.
  • Performance optimisation (loading speed, mobile usability) is often the hidden factor in reducing bounce rates and boosting engagement.
  • Preserving SEO value during redesign (URL migration, redirects, sitemap) ensures you don’t lose existing traffic.
  • Proper analytics and conversion-tracking help validate the impact of redesign and support further optimisation.