Digital Marketing

This comprehensive course deepens into advanced digital marketing strategies, tools, and techniques to equip participants with the skills and knowledge needed to excel in today’s competitive digital landscape. From advanced social media marketing tactics to cutting-edge SEO strategies, this course covers it all, empowering participants to become proficient digital marketers.

Who this course is for:

Marketing professionals, digital strategists, and business leaders seeking advanced digital expertise.

Duration:

3 Months

Course Description

Module 1: Advanced Social Media Marketing

Advanced audience targeting techniques
Creating highly engaging content strategies
Harnessing the power of influencer marketing
Advanced Facebook and Instagram advertising strategies
Leveraging LinkedIn for B2B marketing
Social media analytics and performance tracking

Module 2: Advanced Search Engine Optimization (SEO)

Advanced keyword research and analysis
Technical SEO optimization for better rankings
Advanced link-building strategies
Content optimization for search engines
Local SEO tactics for businesses
SEO analytics and measurement

Module 3: Advanced Content Marketing

Creating an advanced content strategy
Content ideation and creation techniques
Advanced storytelling in content marketing
Interactive and multimedia content strategies
Content distribution and amplification tactics
Measuring content marketing ROI

Module 4: Advanced Email Marketing

Advanced segmentation and personalization strategies
Advanced email automation workflows
Behavioral targeting and dynamic content
A/B testing and optimization techniques
Email deliverability best practices
Email marketing analytics and KPI tracking

Module 5: Advanced Analytics and Data Insights

Advanced Google Analytics setup and configuration
Custom reporting and dashboard creation
Advanced data visualization techniques
Advanced tracking and attribution modeling
Predictive analytics and machine learning in marketing
Data-driven decision-making strategies

Module 6: Advanced Conversion Rate Optimization (CRO)

Advanced CRO principles and methodologies
User experience optimization techniques
Advanced A/B testing and multivariate testing
Advanced landing page optimization strategies
Cart abandonment recovery tactics
CRO analytics and measurement

Module 7: Advanced Paid Advertising

Advanced Google Ads optimization techniques
Advanced Facebook Ads and Instagram Ads Strategies
Advanced LinkedIn Ads targeting and optimization
Advanced display advertising tactics
Advanced retargeting and remarketing strategies
Paid advertising analytics and performance tracking
Pinterest, Twitter, and TikTok Ads

Module 8: Advanced Mobile Marketing

Advanced mobile app marketing strategies
Mobile SEO and ASO (App Store Optimization)
Advanced mobile advertising tactics
Mobile user experience optimization techniques
Mobile analytics and measurement
Emerging trends in mobile marketing

Module 9: Advanced Video Marketing

Advanced video content strategy development
Video production and editing techniques
Advanced YouTube marketing strategies
Live streaming and webinars for marketing purposes
Video advertising on social media platforms
Video marketing analytics and performance tracking

Module 10: Capstone Project

Participants will work on a real-world digital marketing project to apply the skills and knowledge gained throughout the course
Guidance and feedback will be provided by instructors to ensure project success
Project presentations and feedback sessions to showcase learnings and achievements

What Will You Learn

Participants will master advanced techniques in social media, SEO, content marketing, email marketing, analytics, CRO, paid advertising, mobile marketing, and video marketing. The program culminates in a real-world capstone project, enabling learners to apply their skills and gain practical experience in digital marketing.

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Testimonials

Our Happy Students

"It is an amazing course. A well versed professional course that will teach you the most effective and easy to understand concepts with more hands-on throughout the course."

Mohammed Javed

Student

"As a beginner wanting to practice my skills , this course was a good way to go step by step learning the basics up to a few advanced topics. The lectures were easy to follow and having assessments/projects helped me use what I learned from each section to test out my knowledge."

Christopher L.

Student

"This course is excellent! I truly appreciate DigiALP's clear and concise explanations. I enjoyed the teaching style so much that I decided to enroll in another one of its courses as well."

Kamran Majeed

Student

"This course is truly comprehensive and well-explained."

Eric E.

Student

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Benefit of Training

By providing these services, Digi Alp Digital Agency can contribute to the growth and success of its clients in the ever-evolving digital marketplace.