Client / Brand: DIGI ALP
Scope: Website Development + Digital Marketing
Objective: To build a modern online presence for DIGI ALP and execute digital marketing strategies to enhance brand visibility, attract clients, and increase service enquiries.

Background

DIGI ALP is a digital-services business offering a wide range of services, including digital support, SEO, social media marketing, conversion rate optimisation, and more. They required a new website to clearly reflect their service offering, establish trust, and serve as a lead-generation channel, as well as a digital marketing campaign to drive traffic and enquiries.

Challenges

  • Broad service offering: Many services under one roof means you need a clear message and structure so visitors understand what they specialize in.
  • Competitive digital marketing agency space — lots of players offering SEO/social, etc. Differentiation needed.
  • The website had to be modern, fast, mobile-friendly and convert visitors into clients (B2B leads).
  • Digital marketing needed to target professional audiences (decision-makers seeking digital support services) and show ROI.
  • Tracking and measuring results had to be robust (lead generation, service inquiries, conversions) rather than just traffic.

Strategy & Implementation

1. Website Development:

  • Designed & developed the DIGI ALP website with clear service pages (e.g., Digital Support, Conversion Rate Optimisation, Graphic Designing) as per their service list.
  • Ensured responsive design (desktop, tablet, mobile), fast performance, intuitive navigation, and strong brand messaging (“hub of professional digital IT services”).
  • Built a backend/CMS so DIGI ALP could update services, case studies, and testimonials themselves.

2. Digital Marketing:

  • Content strategy: Created blog/articles/case-studies around their services (digital support, CRO, social media marketing).
  • SEO: Targeted keywords in digital marketing services, local & global queries related to digital support agencies. On-page optimisation, site structure enhancements, and performance optimisation.
  • Social media & advertising: Set up campaigns to reach businesses needing digital marketing & support services; used LinkedIn, Facebook, and Instagram as required.
  • Lead-tracking: Set up conversions (contact forms, free consultations) and monitored cost per lead, service enquiry numbers.

3. Performance & Monitoring:

  • Analytics setup: Google Analytics, Search Console, and possibly CRM integration to tie enquiries to campaigns.
  • Monthly reporting: traffic, rankings, leads, conversions, campaign spend vs results.
  • Iterative optimisation: based on data, refined service page content, updated ad creatives, improved UX to boost conversion.

Results & Impact

Here are sample results — replace with actual numbers as you have:

  • Website load time improved from ~6s → ~2.5s; mobile usability improved.

Key Takeaways

  • In the digital services industry, your website is your primary portfolio — strong UX + clear services + fast performance matter.
  • A combined approach of website rebuild + SEO + focused digital marketing leads to measurable growth (traffic + leads) rather than just “more eyeballs”.
  • Services-business clients care about proof and clarity — case studies, service clarity, testimonials help convert.
  • Measurement and agile optimisation (adjusting campaigns, landing pages) is vital for sustained growth.