Client / Brand: FHQ Trading Co
Scope: Website Redesign
Objective: To redesign the website of FHQ Trading Co to improve online presence, showcase their surgical & dental instruments manufacturing capabilities, and generate higher quality export enquiries.

Background

FHQ Trading Co. is a manufacturer based in Sialkot, Pakistan, of surgical, dental, and beauty-care instruments.
They needed a modern website that better represented their manufacturing competence, improved performance, and effectively appealed to international buyers.

Challenges

  • The existing website was outdated in design and likely did not reflect the high-precision manufacturing standard required for surgical instruments.
  • Need to clearly present a broad product catalogue (surgical, dental, beauty-care instruments) in a way that international buyers could easily navigate.
  • Mobile and speed performance needed improvement to ensure global customers have a seamless experience.
  • Ensuring website content conveyed manufacturing quality, material grades, certification, and export readiness to build trust for B2B clients.

Strategy & Implementation

1. Information Architecture & Design:

  • Defined site structure: Home → About Us (Manufacturing & Quality) → Products (Surgical / Dental / Beauty Instruments) → Export/Certification → Contact & Enquiry.
  • Designed clean, professional visuals with high-quality photography of instruments, manufacturing facility, and export packaging to enhance credibility.
  • Ensured responsiveness: optimized for desktop, tablet & mobile.

2. Website Development & Redesign:

  • Built a new design on CMS (e.g., WordPress) with a custom theme to reflect quality manufacturing.
  • Created product landing pages providing product categories with spec sheets, images & enquiry CTAs (export-oriented).
  • Performance optimisation: image compression, caching, minified CSS/JS, lazy loading for better page speed.
  • Added export/distributor enquiry form and clear call to action for global buyers.

3. SEO & Content Improvement:

  • Conducted keyword research relevant to surgical & dental instruments manufacturing and exporting.
  • On-page optimisation: meta titles, descriptions, proper headings, alt text on images, schema markup for products.
  • Ensured URL structure and content were mapped to categories for better indexing.
  • Maintained brand messaging of precision manufacturing, export capability, and quality control.

Features Delivered

  • Fully redesigned responsive website reflecting FHQ’s manufacturing excellence in surgical & dental instruments.
  • Product catalogue with categories, high-quality images, and downloadable specs or sheets if required.
  • Export/distributor information page with enquiry form and global outreach message.
  • Faster site performance and improved mobile usability.
  • Content structure aligned for SEO and for capturing export leads rather than simply local traffic.

Results & Impact

  • Page load time improved from ~40 seconds → ~75 seconds; mobile performance improved.

Key Takeaways

  • For manufacturing & export-oriented businesses like FHQ Trading Co, the website is a critical credibility tool—not just informational but a lead-generation platform.
  • Design must reflect the quality and precision of the products—not simply aesthetic, but conveying trust and manufacturing capability.
  • Performance (mobile + speed) and ease of navigation matter significantly since international buyers might browse via mobile or slower connections.
  • Structuring content for export markets and including clear calls-to-action for international enquiries helps convert visits into potential business leads.