Built a high-performing dropshipping store for Shezay, integrating website development, SEO, and digital marketing. Optimized product listings, site performance, and mobile UX, while running targeted social and paid campaigns. Achieved higher organic traffic, improved conversions, faster load times, and strong ROI, driving scalable growth in a competitive e-commerce market.

Client / Brand: Shezay
Scope: Website Development (dropshipping model) + SEO + Digital Marketing
Objective: Build a scalable dropshipping e-commerce store for Shezay, optimise it for organic growth, and run digital marketing campaigns to drive traffic & conversions.

Background

Shezay is an online dropshipping e-commerce brand offering a variety of products (fashion accessories, gadgets, lifestyle goods). They engaged you to build a high-performing website, implement SEO, and run digital marketing to grow the business.

Challenges

  • The dropshipping model is competitive, with many stores selling similar products; differentiation and effective marketing were key.
  • The website needed to support large product volumes, integrate supplier flows, deliver good UX (especially mobile), and maintain fast performance.
  • SEO challenge: many generic products, duplicated content risk, and many competitors targeting similar keywords.
  • Digital marketing needed to convert—not just traffic—but actual sales/orders with efficient spend and clear ROI.
  • Technical performance: many images, product variants, and potential high traffic; needed optimisation.

Strategy & Implementation

Website Development:

  • Designed and developed Shezay’s dropshipping store (platform such as Shopify or WooCommerce) with a customised theme, responsive layout, and mobile-first design.
  • Built a product import/management system allowing easy product uploads, supplier syncing, clear shipping returns info, and trust signals.
  • Organized categories (fashion accessories, electronics, lifestyle goods) with transparent filtering/search features and clean navigation.
  • Payment gateway integration, secure checkout, and optimised performance (image lazy-load, caching, minification).

SEO Strategy:

  • Conducted keyword research focusing on long-tail and high-intent terms (eg, “buy gadget accessory online Pakistan”, “trending fashion accessories dropshipping”).
  • On-page optimisation: unique product descriptions (to avoid duplication), keyword-friendly titles/meta, alt-text for images, internal linking between categories.
  • Technical SEO: improved site load speed, mobile-friendly design, implemented Product schema markup, and canonical tags for variant pages.
  • Backlink building: outreach to niche blogs and review sites relevant to product categories, content partnerships.

Digital Marketing:

  • Social media campaigns (Instagram, Facebook, TikTok) featuring trending products, influencer/UGC posts, and promotional offers.
  • Paid search/shopping ads for high-intent keywords, retargeting ads for visitors who didn’t purchase.
  • Email marketing: built subscriber list, welcome series, abandoned cart reminders, product launch announcements.
  • Tracking: Google Analytics + eCommerce goals, conversion events, ROI metrics for ad spend, continuous campaign optimisation.

Results & Impact

Here are the sample results (replace with actual numbers):

  • Time-to-market: Store launched in ~ 4 months vs planned ~ 6 months → early market entry.
  • Product listings: Grew from 1,000 → 7,500 in the first 6 months.
  • Organic search traffic increased by +95% compared to the previous period.
  • Conversion rate improved by +65% after redesign + marketing.
  • Page load time reduced from ~6 s → ~2.8 s; mobile PageSpeed score improved from ~42 → ~78.
  • Cost per acquisition (CPA) for paid ads decreased by -30%, and return on ad spend (ROAS) improved.
  • Revenue from the digital channel increased by +150% in the first quarter after launch.

Key Takeaways

  • A well-optimised website + targeted SEO + effective digital marketing create strong momentum for a dropshipping brand.
  • Unique product descriptions, strong website performance, and a mobile-first approach are differentiators in the crowded dropshipping space.
  • Monitoring ad spend, conversion funnels, and iteratively optimising creatives/landing pages is critical for sustainable growth rather than just traffic.
  • Mobile-optimisation and site speed are especially important in e-commerce, where mobile users dominate.