Built a scalable dropshipping store for Shopihoo, combining website development, SEO, and digital marketing. Optimized product listings, mobile UX, and site performance while running targeted social and paid campaigns. Achieved higher organic traffic, improved conversions, faster load times, and strong ROI, driving sustainable growth in a competitive e-commerce market.

Client / Brand: Shopihoo
Scope: Website Development (dropshipping model) + SEO + Digital Marketing
Objective: Build a scalable dropshipping e-commerce store for Shopihoo, optimise it for organic growth, and run digital marketing campaigns to drive traffic & conversions.

Background

Shopihoo is an online dropshipping e-commerce brand offering a variety of products (fashion, gadgets, accessories) through a model where inventory is not held in-house but supplied on demand. The client engaged you to build a high-performing website, implement SEO, and run digital marketing to grow the business.

Challenges

  • The dropshipping niche is competitive with tight margins; differentiation and strong marketing are required.
  • Website needed to handle high product volumes, integrate supplier flows, deliver good UX (especially mobile), and maintain fast performance.
  • SEO challenge: many generic products, duplicate content risk, and many competitors targeting similar keywords.
  • Digital marketing needed to target both acquisition and conversion with a limited initial budget; tracking ROI was critical.
  • Technical performance: many product images, possibly many SKUs, need site speed optimisation and robust checkout/flow.

Strategy & Implementation

Website Development:

  • Designed and developed Shopihoo’s dropshipping store (platform such as Shopify or WooCommerce) with a customised theme, responsive layout, and mobile-first design.
  • Built product import/management system: easy product uploads, supplier sync, shipping & returns display, trust signals.
  • Clear category structure (e.g., fashion, tech accessories, lifestyle) and intuitive navigation, filter, and search features.
  • Payment gateway integration, secure checkout, and website performance optimisation (image lazy-load, caching, minification).

SEO Strategy:

  • Conducted extensive keyword research focusing on long-tail and high-intent terms (e.g., “latest gadget accessories online Pakistan”, “trending athletic wear dropshipping”).
  • On-page optimisation: unique product descriptions to reduce duplication, keyword-optimised title tags, meta descriptions, image alt text, and internal linking between categories.
  • Technical SEO: improved page load times, mobile-friendly design, implemented Product schema markup, and canonical tags for variant pages.
  • Built foundational backlinks: outreach to niche blogs and review sites relevant to product categories, content collaborations.

Digital Marketing:

  • Social media campaigns (Instagram, Facebook, maybe TikTok) featuring trending products, influencer partner posts, and promotional offers.
  • Paid search/shopping ads for high-intent keywords, retargeting ads for site visitors who didn’t purchase.
  • Email marketing: built subscriber list, welcome series, abandoned-cart flow, product-launch announcements.
  • Set up tracking: Google Analytics, conversion goals (sales/orders), ROI metrics for ad spend, and optimisation of campaigns.

Results & Impact

Here are sample results — replace with actual numbers when available:

  • Time-to-market: Site launched in ~4 months vs planned ~6 months → gave early advantage.
  • Product listings: Grew from 1,000 → 7,500 in the first 6 months.
  • Organic search traffic increased by +95% compared to the previous period.
  • Conversion rate improved by +65% after redesign + marketing.
  • Page load time reduced from ~6s → ~2.8s; mobile PageSpeed score improved from ~42 → ~78.
  • Cost per acquisition (CPA) for paid ads decreased by -30%; ROAS improved.
  • Revenue from the digital channel increased by +150% in the first quarter after launch.

Key Takeaways

  • A well-optimised website + targeted SEO + effective digital marketing create strong momentum for a dropshipping brand.
  • Unique product descriptions and strong website performance are key differentiators in a crowded dropshipping space.
  • Tracking and optimising ad spend, conversion funnels, and product flows ensure sustainable growth—not just traffic.
  • Mobile optimisation and site speed are especially important for conversion in e-commerce.