Client / Brand: Shopihoo
Scope: Website Development (dropshipping model) + SEO + Digital Marketing
Objective: Build a scalable dropshipping e-commerce store for Shopihoo, optimise it for organic growth, and run digital marketing campaigns to drive traffic & conversions.
Background
Shopihoo is an online dropshipping e-commerce brand offering a variety of products (fashion, gadgets, accessories) through a model where inventory is not held in-house but supplied on demand. The client engaged you to build a high-performing website, implement SEO, and run digital marketing to grow the business.
Challenges
- The dropshipping niche is competitive with tight margins; differentiation and strong marketing are required.
- Website needed to handle high product volumes, integrate supplier flows, deliver good UX (especially mobile), and maintain fast performance.
- SEO challenge: many generic products, duplicate content risk, and many competitors targeting similar keywords.
- Digital marketing needed to target both acquisition and conversion with a limited initial budget; tracking ROI was critical.
- Technical performance: many product images, possibly many SKUs, need site speed optimisation and robust checkout/flow.
Strategy & Implementation
Website Development:
- Designed and developed Shopihoo’s dropshipping store (platform such as Shopify or WooCommerce) with a customised theme, responsive layout, and mobile-first design.
- Built product import/management system: easy product uploads, supplier sync, shipping & returns display, trust signals.
- Clear category structure (e.g., fashion, tech accessories, lifestyle) and intuitive navigation, filter, and search features.
- Payment gateway integration, secure checkout, and website performance optimisation (image lazy-load, caching, minification).
SEO Strategy:
- Conducted extensive keyword research focusing on long-tail and high-intent terms (e.g., “latest gadget accessories online Pakistan”, “trending athletic wear dropshipping”).
- On-page optimisation: unique product descriptions to reduce duplication, keyword-optimised title tags, meta descriptions, image alt text, and internal linking between categories.
- Technical SEO: improved page load times, mobile-friendly design, implemented Product schema markup, and canonical tags for variant pages.
- Built foundational backlinks: outreach to niche blogs and review sites relevant to product categories, content collaborations.
Digital Marketing:
- Social media campaigns (Instagram, Facebook, maybe TikTok) featuring trending products, influencer partner posts, and promotional offers.
- Paid search/shopping ads for high-intent keywords, retargeting ads for site visitors who didn’t purchase.
- Email marketing: built subscriber list, welcome series, abandoned-cart flow, product-launch announcements.
- Set up tracking: Google Analytics, conversion goals (sales/orders), ROI metrics for ad spend, and optimisation of campaigns.
Results & Impact
Here are sample results — replace with actual numbers when available:
- Time-to-market: Site launched in ~4 months vs planned ~6 months → gave early advantage.
- Product listings: Grew from 1,000 → 7,500 in the first 6 months.
- Organic search traffic increased by +95% compared to the previous period.
- Conversion rate improved by +65% after redesign + marketing.
- Page load time reduced from ~6s → ~2.8s; mobile PageSpeed score improved from ~42 → ~78.
- Cost per acquisition (CPA) for paid ads decreased by -30%; ROAS improved.
- Revenue from the digital channel increased by +150% in the first quarter after launch.
Key Takeaways
- A well-optimised website + targeted SEO + effective digital marketing create strong momentum for a dropshipping brand.
- Unique product descriptions and strong website performance are key differentiators in a crowded dropshipping space.
- Tracking and optimising ad spend, conversion funnels, and product flows ensure sustainable growth—not just traffic.
- Mobile optimisation and site speed are especially important for conversion in e-commerce.
